The

Gezana

Strategy

Our investment strategy revolves around key components we call “ The 3 E’s ”

E

C O N O M I C M A R K E T S

Thorough analysis of both macro and microeconomic cycles to guarantee the investment's resilience amidst evolving conditions.

We thoroughly assess supply and demand dynamics, demographic trends, historical data, and other market indicators to pinpoint promising, supply-constrained markets poised for growth.

Leveraging our connections with local and national brokers, lenders, and other industry insiders, we gain access to exclusive information unavailable to the broader market, ensuring informed decision-making.

E

C O N O M I C C Y C L E S

E

C O N O M I C E V A L U A T I O N

Acquisition Criteria

Location

We focus on Emerging market areas with indicators for strong near and long-term economic growth.

Hold Period

Each asset is typically held 3-7 years depending on its exact business plan for the specific property.

Operating History

Asset Type

Occupancy above 80% with the exception of properties that require renovation, providing properties are well located and present value-add opportunities.

We look for class C- to B+ properties located in C- to A areas that were constructed in 1970 or newer.

Unit Mix

We prefer to invest in properties where no more than 30% of the unit mix can be made up of one-bedroom apartments.

Transaction Size

We focus on complexes that are 40+ units and can be acquired in the $4MM – $50MM range.

Value Add Tactic

Value Tactics We Capitalize On

  • Mismanagement caused by owner self-managing

  • Poor supervision of management companies

  • High vacancies

  • Below market rents

Examples

  • Improve curb appeal by improving landscaping, adding dog parks, carports, etc.

  • Purchasing a property that is 10% or more under current market rents.

  • Implement a water and sewage bill-back system to charge the residents for actual usage.

  • Improve unit interiors with new paint, appliances, countertops, and floors

“Think of it as a business rather than a building. The more income it generates, the more it is worth. When we purchase an apartment complex, we are looking for specific opportunities to increase the cashflow in different areas.”
— Gezana Capital Enterprises

Path Of Progress Strategy

A Path of Progress is where the greatest amount of building and development is currently happening, or soon to be.

HERE IS HOW THE STRATEGY WORKS:

  • Properties rapidly increase in appreciation

  • Majority of new construction is going on

  • Families and individuals are moving into the area

Investing in the Path of Progress yields the greatest returns in a short period of time.